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When was the last time you spent more than twenty minutes engaging in just one type of media? Twenty minutes JUST watching t.v., ONLY skimming Twitter, or SOLELY Facebook stalking someone….? Okay, okay, you’ve probably participated in the Facebook example for more than one twenty minute session. The point is, if you received a text or an email your attention would have immediately been diverted away from that stalk session. This is not to say you wouldn’t return to it but the chances that you would return with the same Fatal Attraction-esque intensity you had before are slim. After the dealing with that pesky pop up, your brain is begins to wonder about what response you’ll get from the reply you just sent out. Then, all of a sudden, you see a picture that makes you chuckle. Now you are on Instagram trotting down your timeline double tapping your life away when you decide to comment on a picture but right before you begin typing, the reply to your response from that earlier text comes back and you start to read it. See where I’m going with this?

We are in a constant state of flux when it comes to electronic consumption. Todd Henry called this affliction “The Ping” in his book The Accidental Creative: How To Be Brilliant At A Moments Notice (<–AMAZING). He describes it as this sort of tic we get that persistently urges us to check our inbox, news feeds or any other notification systems we utilize. It took me just about 6 hours to get this post together. I bounced to and fro between countless web pages and watched at least 10 videos before even getting half way through this. IS THAT NOT INSANE!?


There exists no floor to this rabbit hole, only more dirt.